Guest Lecturer - Emily Wyatt

We had Emily Wyatt come and give a lecture to us for our media course, she came to talk about the importance of treatments towards music videos. 

She started to talk about her life and how she came to be in the music video business, she stated that she  started as a intern for a big record label called Poydor Records (a Time Warner conglomerate) working for free. From then on she had been slowly moving up and getting better and better jobs, now she is currently the commissioning editor for Polydor records.

A music video can range from be pretty expensive to create and the budget ranges from £1,000 to around £100,000, always depending on the popularity of the band and the song itself. The production for an average music video is around one month, and they work 12 hour days. One more thing that determines the budget of the music video is that it wether it is a single of an album or it is just one of the regular song within an album.

She had talked about treatments the most because it is a vital thing for a video to be made because it gives the production company and the artist themselves the idea of what will be in the video. Within a treatment there are pictures given to give out the type of mood that will be in the video and there is also the narrative presented as well as how are they going to shoot the band. Treatments are vital for film production.

Emily Wyatt has worked with big artists in the business including Ellie Goulding and James Blake. 

Ellie Goulding - Burn:

Emily had been on the shoot for Ellie Gouldings new single 'Burn', the video took place on a closed off airfield. For her video she had wanted a lot of bright lights in contrast with the darkness of the environment. The mixture between the song and the video and the special effects of it had made it a video worth watching. When watching this video I was very intrigued by the effects, one big effect from the video were the lights which have stood out because using the special preset in after effects called Optical Flares created by a group called Video Copilot, which allowed to create and manipulate the lens flares. 

James Blake - Overgrown:

Emily had said that one of her favourite shoots had been the one for James Blake, 'Overgrown'. It had the budget of £30,000 and the majority of the budget had been used on post production, this video had more on the narrative along with the striking visuals done on after effects. They had filmed this video partly on the set with a log cabin in front of a green screen. In order to create the effect of a time lapse in the background of the music video studio lights have been moved from one side to the other to sell the idea of it being a time passing quickly.