Task 4 - How did you use new media technologies in the construction and research, planning and evaluation stage?

SCRIPT

To film our music video we used a Sony FS100 which gave us the opportunity to use prime lenses allowing us to capture a variety of different frames.  We used various lenses to create different visual effects allowing our music video to look more professional. In the studio we used a monitor that reflected what we were filming helping us choose shots more carefully and adjust them when necessary.

After filming we uploaded all our footage to final cut pro and separated it into bins. The different bins included footage we were definitely going to use, footage we could use as well as footage we could use that wasn’t of optimum quality but didn’t want to delete in case it was needed at a later stage. We then synched the performance footage with the music track into several layers, cutting the shots on the beat, which is called rhythmic editing to coincide with the instruments heard on the track with the help of markers in final cut pro. The performance set was helped by the technology in pre-production to make It look professional and fitting to the time through props we brought t on amazon and research we did on the internet to match the 90s era.

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The finishing process was a vital process in our video to give a realistic approach to it. We incorporated a term called sweeding which is when you take an idea and you water it down. In popular culture a film called shoe lace is an example of sweeding. We used a process called motion tracking to place images behind the shots where we used green scree. Motion tracking is when you get the computer to focus on an object to stay on the screen. You then tell the picture to stay through the sh ot so that it looks normal, however the shot itself is not coming.

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When filming we needed to encapsulate the relationship between the performance and narrative. By doing this, our story line had to be clear. To achieve this testing objective, we recorded a set of reaction shots from Maxim that we would cut after the narrative section. This would exemplify the relationship that Maxim has between the band and his desire for the girl. To form a concrete relationship between the performance narratives we had the same set from the performance set and the living room set.

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We had all of the components that were used on the narrative set that were on the performance set to try and bring the video to life. This developed on the conventions that the band are close as we have shown them as a ‘brotherhood’ in our video.

2.02

The performance aspect shows our entire band but the majority of the camera time is given to Maxim as he is the main part. I used a mid-shot to outline where they are, a living room in a house is. This is clearly symbolized through the mise en scene in the room which includes posters, a TV, a fridge and a table.

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The films we chose are romantically based starting with Titanic, then Romeo and Juliet, seven year itch and Dr No. during all of these films there are famous romantic clips, during these clips the main actor, Maxim imagines that he is seeing his love instead of the respective actors that play these roles.